We offer a full range of data processing services to maximise the effectiveness of your marketing programme.
Managing your data
You may have produced the most exciting and visually creative mail piece, but if it fails to reach its target or if first impressions are bad, the investment in your carefully prepared message will be wasted. We work hard to ensure our clients' mailing campaigns are as targeted as possible.
Poor quality address data will adversely affect your response rates and increase your postage costs. We offer a full range of data processing services to maximise the effectiveness of your marketing programme.
The following services will help your data meet the GDPR Data Regulations (introduced in May 2018).
We offer a Data Audit free of charge, which would highlight any contacts which need removing or updating and the subsequent costs involved
Your mail returns can be delivered back to us to enable your customer database to be updated, ensuring one of your most valuable assets is kept in tip-top condition. Alternatively, any returned mail can be delivered back to your premises.
People who have actively opted out of receiving direct mail are listed on MPS. We can check your mailing list against MPS and remove any contacts found to be on this list. You can actually be fined for sending unwanted mail to these contacts.
Postal Address File (PAF) Validation
Royal Mail's postal address file (PAF) is the authoritative mailing database against which all others are verified.
By validating your data against the PAF file you can ensure your data is accurate and obtain the maximum postal discounts available on the various schemes operated by Royal Mail, Whistl and others.
Duplicate entries can often creep into mailing lists over time. By conducting regular de-duplication of your lists you can keep your costs and reputation in check.